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KOKORO NAGAYA

 is a graphic designer currently studying at Rhode Island School of Design.
Selected Works:
  1. Notes on "Camp"
  2. MillerKnoll WRL
  3. Taiwanese
  4. OK
  5. Strctre
  6. A Fisherman of the Inland Sea
  7. Playful Flirting
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©2022

Kokoro Nagaya

is a graphic designer currently studying at Rhode Island School of Design.

Playful Flirting



In this project, I took a social problem I encountered and created a brand around the cultural movement I began/created. So in this project, I took a problem I saw in the e-sports community that I would like to show to the public, and created a brand around it that will allow me to showcase this problem. Thus I decided to look further into a recent incident in the e-sports community involving a professional e-sports player and his ex girlfriend. The name, 'Playful Flirting' came from the many responses surrounding the incident, which, to me, most highlights the main problem of toxicity in the community.


Poster

Poster

In order to best showcase the problem to the mostly unknown public, I decided to create an energy drink brand where it will mostly target other gamers in the community, but as well as the general public who is not part of the e-sports community.



Energy Drink Poster Series


Playful Flirting Complete Brand Guide ︎︎︎